You can't just ask customers
“
You can't just ask customers what they want and
then try to give that to them.
”
Meaning
This quote means customer requests alone aren’t enough—innovation requires interpreting needs and imagining what people can’t yet specify.
About Author
Steve Jobs
Steve Jobs was an American entrepreneur, co-founder of Apple Inc., and a visionary in technology and innovation. His quotes often reflect creativity, perseverance, and leadership. Jobs inspires entrepreneurs, innovators, and professionals to embrace bold ideas, pursue excellence, and transform industries through passion, design, and determination.
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