You can't just ask customers
“
You can't just ask customers what they want and
then try to give that to them.
”
Meaning
This quote means customer requests alone aren’t enough—innovation requires interpreting needs and imagining what people can’t yet specify.
About Author
Steve Jobs
Steve Jobs was an American entrepreneur, co-founder of Apple Inc., and a visionary in technology and innovation. His quotes often reflect creativity, perseverance, and leadership. Jobs inspires entrepreneurs, innovators, and professionals to embrace bold ideas, pursue excellence, and transform industries through passion, design, and determination.
Related Quotes
“ Our goal is to make the best devices in the world, not to be the biggest. ”
This quote means prioritize making the best products for people rather than chasing size or dominance.
“ The broader one's understanding of the human experience, the better design we will have. ”
This quote means better design comes from understanding people broadly—their needs, emotions, contexts, and behaviors.
“ Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. ”
This quote means deep fulfillment requires work you judge worthy of your life.