We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ”
This quote means a company brand works like personal reputation; you earn it by repeatedly doing hard things well.
“ The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. ”
This quote means excellent customer service is proactive and invisible—customers shouldn’t have to call.
“ I wanted to minimize the number of regrets I had when I was 80. ”
This quote means using regret-minimization: make choices now that you’ll be glad you made later, especially with time horizons like age 80.