We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ I'd rather interview 50 people and not hire anyone than hire the wrong person. ”
This quote means hiring decisions should be strict: it’s better to pass than to hire someone clearly wrong.
“ We never think of ourselves as tied to any specific technologies or skill sets. We think of ourselves as tied to our customers. ”
This quote means you aren’t bound to one skill or technology—you’re driven by solving customer needs.
“ It’s all about the long term. ”
This quote means winning is decided by the long term, not by short-term wins or quick reactions.