We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ Stress comes from ignoring things that you shouldn’t be ignoring. ”
This quote means stress often comes from ignoring problems you should address, so acknowledge and handle them.
“ The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. ”
This quote means excellent customer service is proactive and invisible—customers shouldn’t have to call.
“ I’m a big fan of all you can eat plans, because they’re simpler for customers. ”
This quote means all-you-can-eat plans are simpler for customers because they reduce decision fatigue and make expectations clear.