We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ You don't want to negotiate the price of simple things you buy every day. ”
This quote means people hate negotiating over simple everyday purchases, so simplicity and fixed expectations reduce friction.
“ I like treating things as if they’re small. ”
This quote means treating problems as “small” helps you break them down into solvable pieces instead of letting them loom.
“ I want Amazon to have the heart and spirit of a small company. ”
This quote means keep a small-company mindset—warm service, agility, and genuine care—even as you grow large.