We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ Complaining is not a strategy. ”
This quote means complaining does not solve problems; strategy is action and improvement.
“ We are just trying to make tools for people. ”
This quote means the purpose is to build tools that help people—service before ego.
“ Focus on the things that don't change. ”
This quote means focus on enduring principles that stay constant, so strategy survives changing circumstances.