We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ Lean into the future. ”
This quote means looking forward with energy—lean into the future rather than being stuck in old constraints.
“ Frugality drives innovation, just like other constraints do. ”
This quote means frugality is a creative constraint that forces better solutions and innovation.
“ You earn trust, trust is not given. ”
This quote means trust is earned through consistent behavior and results; it isn’t something people simply give.