We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts. ”
This quote means the modern approach shifts time from self-promotion to building great service customers actually want.
“ If you double the number of experiments you do per year you’re going to double your inventiveness. ”
This quote means more experiments create more learning, which increases inventiveness and better outcomes.
“ One of the only ways to get out of a tight box is to invent your way out. ”
This quote means escape tight constraints through invention and creative problem solving, not by waiting for permission.