Many decisions are reversible, two-way
“
Many decisions are reversible,
two way doors.
”
Meaning
This quote means some decisions can be reversed, so you can take them with less existential risk.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
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This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
“ Truth be told, I never thought Amazon would become what it is today. ”
This quote means growth can surprise you, so stay humble, stay open, and don’t assume the future will look like your current plan.
“ As a company grows, everything needs to scale, including the size of your failed experiments. ”
This quote means scaling a business includes scaling experimentation failures too—learning can’t scale down to zero.